Resources
Customer Marketing Playbook
Turn customer success into your most powerful growth engine by activating advocacy, proof, and real-world outcomes.
Leverage this playbook to:
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Build a customer-led growth strategy grounded in adoption and value
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Turn satisfied customers into trusted advocates and storytellers
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Embed customer proof across launches, campaigns, and GTM motions
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Scale advocacy to drive pipeline, retention, and expansion
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Align Product, Sales, Marketing, and Customer Success around a shared customer narrative
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Measure and prove the revenue impact of customer marketing
This playbook provides the frameworks, lifecycle maps, and operating models needed to move from one-off customer stories to a scalable, customer-activated growth engine.
Product Marketing Playbook
Build strategic alignment across product, sales, and customer success by turning insight into action.
Leverage this playbook to:
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Craft messaging that connects with your audience
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Translate insights into differentiated positioning
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Achieve sustainable competitive advantage
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Drive scalable go-to-market (GTM) strategies
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Prove and amplify product marketing’s impact
