WATCH THE TRAILER
WHAT'S INSIDE
The patterns behind
marketing failures — and successes
Drawing on the insights from twenty veteran marketing executivez, real-world case studies spanning 60+ companies and two decades of hard-won experience, Signals cuts through theory to reveal what actually derails marketing organizations — and what high-performing teams do differently.
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The hidden patterns behind failed go-to-market strategies
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Why misalignment between sales and marketing destroys momentum
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The leadership mistakes that create chaos, burnout, and stalled growth
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How poor hiring decisions ripple through entire organizations
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The operational shortcuts that sabotage long-term scalability
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What high-performing marketing organizations do differently
"Growth problems rarely appear overnight. The signals are always there — misalignment, communication breakdowns, hiring issues — long before full-scale crises arrive."
SIGNALS, CHAPTER 1
WHAT YOU'LL WALK AWAY WITH
Three things
every reader gains
01
Spot the Warning Signs Early
Growth problems rarely appear overnight. Signals teaches leaders to recognize the subtle indicators — misalignment, communication breakdowns, hiring issues — before they become full-scale crises.
02
Fix the Organizational Problems
Failed campaigns are symptoms, not causes. This book goes beyond channels and tactics to reveal how leadership decisions and internal culture determine whether strategy succeeds.
03
Build a Marketing Org That Scales
Drawing on insights from veteran marketing executives and real-world case studies, Angela Troccoli provides practical frameworks for stronger execution and sustainable growth.
INSIDE THE BOOK
Four parts.
One complete picture
Signals is organized to follow the natural arc of a startup's growth — from the foundational mistakes made early, through the cultural and strategic forces that shape whether a team scales or stalls.