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WHAT I DO
Real-world playbooks
for modern leaders
01
Marketing Frameworks
Proven models to plan, execute, and drive measurable marketing success across the full funnel — from positioning to pipeline.
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02
Leadership Insights
Actionable guidance for resilient, modern leadership — navigating AI, organizational change, and the pressure of high-performance expectations.
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03
Startup Strategy
Hard-earned lessons and best practices for early-stage growth: positioning, go-to-market, team-building, and avoiding the most common missteps.
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04
AI in Marketing
Practical frameworks for how to build AI literacy, integrate tools into your marketing stack, and use AI to drive real business outcomes without losing the human edge.
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05
Executive Communication
How to communicate marketing strategy in ways that land with executives — building credibility, framing budget decisions, and earning a seat at the table where it counts..
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06
Product Marketing
Positioning, messaging, and launch frameworks that connect product value to buyer need — and give sales the tools to close. Built specifically for B2B teams.
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LATEST WRITING
Perspectives worth
reading
Essays on marketing leadership, AI, and the realities of scaling — from someone who's been in the trenches.
ON VIDEO
Watch the latest
insights
Insights on building effective go-to-market plans, positioning products for growth, leveraging artificial intelligence to enhance marketing performance, and developing the skills needed to lead in a fast-changing digital world.
THE BOOK
Signals — Common Marketing Pitfalls and How to Avoid Them
Most marketing books focus on what happens when everything goes right. Signals explores what happens when it doesn’t—and how to fix it before failure becomes inevitable.
Common pitfalls first-time startup marketers walk straight into
Go-to-market frameworks that hold up under pressure
Leadership lessons for building teams that scale
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