AI in Marketing

We've spent the better part of the last two years debating what AI can do. The jobs it’ll replace. The industries it’ll transform or completely upend. When are we going to start really talking about what it costs us to let it run? The license fee, as it stands today, is the easy part. The real exposure: AI (and data) consumption that scales unchecked across teams, tools, and product lines.

One of the most common mistakes I see in marketing isn’t execution. It’s playing the wrong game. What do I mean by that? We often talk about marketing like it’s a single discipline with universal best practices. In reality, especially in the world of B2B, there are two very different approaches at play—and confusing them leads to wasted spend, frustrated teams, and disappointing results.

A recent Wall Street Journal piece highlights a widening gap between how CEOs and employees experience AI at work. Executives overwhelmingly believe AI is making work dramatically more efficient. Employees, on the other hand, tell a very different story. 

Discover how curiosity can be your superpower in the AI era. Unleash your potential with AI literacy and lead with curiosity in the AI era.

Discover how AI is reshaping marketing, driving innovation and redefining strategies. Explore the AI-driven era of marketing today.

Discover why soft skills are crucial in AI marketing. Explore how the human side of AI in marketing is reshaping careers and team dynamics.

Explore the future of AI-powered marketing, from its impact on strategy to career paths. Discover how AI will evolve beyond content generation and becomes a strategic co-pilot.

Explore why AI literacy and fluency are crucial in today's world. Discover how understanding AI's strengths and limitations empowers you.

Discover how AI is reshaping marketing roles and opportunities. Dive into the new era of marketing and learn how AI is redefining strategies.

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