Product Marketing

I've worked with some exceptional content creators over the years. I've also watched companies hire them expecting something different, and seen both sides left frustrated as a result. Not because anyone did anything wrong — but because the roles ask for genuinely different things, and treating them as interchangeable tends to shortchange both. It's worth being clear about the distinction.

If you work in product marketing and haven't muttered the words "I need a clone" (often mixed with a few other choice words) at least...

Even within marketing teams, product marketing is often very misunderstood. Ask ten marketers what a product marketer does, and you’ll...

So much AI in the news this week—from “ An AI Model Has Officially Passed the Turing Test ” to “ Amazon’s New AI Agent Will Shop...

One of the most underrated skills in product marketing isn’t crafting the perfect pitch or analyzing market trends—it’s asking the...