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Product Marketing


Sparring with My Synthetic Sidekick: How ChatGPT Is Helping Me Survive the Content Tidal Wave
If you work in product marketing and haven't muttered the words "I need a clone" (often mixed with a few other choice words) at least...

Angela Troccoli
May 155 min read


Please Stop Lumping Product Marketing in with Brand
Even within marketing teams, product marketing is often very misunderstood. Ask ten marketers what a product marketer does, and you’ll...

Angela Troccoli
May 53 min read


AI-Driven Efficiency: Gaining Back Time Without Losing Your Voice
So much AI in the news this week—from “ An AI Model Has Officially Passed the Turing Test ” to “ Amazon’s New AI Agent Will Shop...

Angela Troccoli
Apr 44 min read


The Impact of Asking Questions: A Superpower in Marketing, Leadership, and Life
One of the most underrated skills in product marketing isn’t crafting the perfect pitch or analyzing market trends—it’s asking the...

Angela Troccoli
Feb 257 min read
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