I want to give an honest account of what using AI in marketing actually feels like day to day, because the conversation tends to stay at a level of abstraction that doesn't match my experience.AI has changed how I work. Genuinely. Some things that used to take a day take an hour. I use it constantly. But the idea that it's simplified marketing — that it's reduced the expertise required or made the work more straightforward — doesn't match what I see.

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