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The Next Leap: How AI is Reshaping B2B Commerce from the Inside Out
Discover how AI is reshaping B2B commerce from the inside out. Explore the future of AI in B2B commerce and its impact on business decisions.
Angela Troccoli
Aug 29, 20253 min read


The New Era of Marketing: How AI is Redefining the Role and the Opportunity
Discover how AI is reshaping marketing roles and opportunities. Dive into the new era of marketing and learn how AI is redefining strategies.
Angela Troccoli
Aug 8, 20253 min read


How Leaders Can Prepare for Continued Market Uncertainty
Discover how leaders can prepare for continued market uncertainty with strategies that ensure agility and resilience in today's volatile landscape.
Angela Troccoli
Jul 25, 20254 min read


Top 3 Global Market Trends and What To Do Next
In 2025, global commerce is being reshaped by political instability, economic headwinds, and accelerating technological change. For digital commerce leaders, these forces create both disruption and opportunity. Navigating this new landscape requires more than awareness. It demands strategic action.
Angela Troccoli
Jul 11, 20255 min read


Adapting to a New Era of Global Trade
Explore how businesses are adapting to a new era of global trade. Discover strategies and insights on thriving amidst economic and political shifts.
Angela Troccoli
Jun 27, 20253 min read


10 Ways to De-Risk Your Digital Commerce Strategy
Discover 10 ways to de-risk your digital commerce strategy. Navigate market challenges and optimize your strategy for growth and stability today.
Angela Troccoli
Jun 13, 20254 min read


The Hidden Cost of AI Hype: What We're Not Talking About
I’ve been speaking a lot lately about the power of AI: how it’s streamlining processes, opening up new opportunities, and shaping the...

Angela Troccoli
May 28, 20253 min read


Sparring with My Synthetic Sidekick: How ChatGPT Is Helping Me Survive the Content Tidal Wave
If you work in product marketing and haven't muttered the words "I need a clone" (often mixed with a few other choice words) at least...

Angela Troccoli
May 15, 20255 min read


Please Stop Lumping Product Marketing in with Brand
Even within marketing teams, product marketing is often very misunderstood. Ask ten marketers what a product marketer does, and you’ll...

Angela Troccoli
May 5, 20253 min read


Why You Need to Fix Your Marketing Foundations Before Turning to AI
Everywhere you look these days, there’s another headline promising that generative AI will transform the way we work. From supercharging...

Angela Troccoli
Apr 30, 20254 min read


AI-Driven Efficiency: Gaining Back Time Without Losing Your Voice
So much AI in the news this week—from “ An AI Model Has Officially Passed the Turing Test ” to “ Amazon’s New AI Agent Will Shop...

Angela Troccoli
Apr 4, 20254 min read


Thriving Amid Tariff Volatility: Why Composable Commerce Is Your Strategic Advantage
Tariffs. Trade wars. Supply chain disruptions. For today’s enterprises, global uncertainty is the new normal. And the pressure is...

Angela Troccoli
Mar 13, 20253 min read


The Impact of Asking Questions: A Superpower in Marketing, Leadership, and Life
One of the most underrated skills in product marketing isn’t crafting the perfect pitch or analyzing market trends—it’s asking the...

Angela Troccoli
Feb 25, 20257 min read
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